John started working for a design agency on the Wirral, UK and where undergoing a new brand design due to becoming an external agency rather than an in-house agency. Although employed as a web designer John decided to get involved and came up with a few ideas of which, helped form the new logo design for the company. In this design it was meant to represent one single line that created an r and a 4. It also represented the ‘whole’ 360 service with a loop in the middle. The two dots were added to represent the two directors of the company and their playful nature.
On further development of adding colour I chose green that gave the company a vibrant appearance and the 4 an almost cactus like appearance. It was my thought that this could become a mascot depending upon the time of year.